5 Reasons Why You Need Website Builder Software for Your Business
Website builder software gives non-technical users the ability to create, run and update their websites without a professional. This reduces costs and saves revenue by putting the power in your hands.
The best website builder software caters to people with little or no coding skills, so look for drag and drop simplicity, a menu bar of options and easy access to the editor. The more advanced solutions also allow a little tinkering with the source code for flexibility.
Look for a solution that makes it simple to add media like photos, videos and documents to your site. Some website builders even have an integrated media library that you can use to organize and store your content. Adding media can be as easy as uploading it through the website builder, then selecting and dragging it to where you want it on your page. You can also include ecommerce elements if you want to turn your site into an online store.
Another feature you should look for in website builder software is the ability to easily integrate your site with third-party applications. This includes social media feeds, shopping carts and lead capture forms, which let visitors provide their contact information and then dump it directly into your CRM or data repository. Some website builder software also comes with features like search engine optimization (SEO), which helps your pages rank higher in Google searches.
The web is a mobile-first world, so you should make sure your website is responsive and works well on different devices. Most website builders include a number of responsive templates that automatically adjust to fit a variety of screen sizes, so there’s no need for extra work on your part. You can also find website builders that offer mobile app building, which allows you to create a mobile version of your website so visitors can easily browse and shop from your site from any device.
Your website will need to be updated from time to time, whether it’s to alert visitors about new products or services, an upcoming event, holiday hours or any other change in your business operations. Look for a website builder that makes it easy to add and manage these changes, so your employees can make them quickly and efficiently when needed.
Some website builder software offers security features that protect your site against common attacks, such as SQL injections and cross-site scripting. Look for a solution that has automated malware scanning, and a web application firewall (WAF), which acts as a filter between your web server and the internet to block malicious traffic. You can also choose to purchase a standalone WAF from your hosting provider to provide more comprehensive protection for your website.
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